Lamar State College, Port Arthur Launches New Associate of Applied Science/Certificate Degree Program in Social Media and Digital Communications Management

June 24, 2024

LSCPA student looks intently at her phone while posing for a photograph

Port Arthur, TX — June 24, 2024 — Lamar State College, Port Arthur, in recognition of the growing need for social media and digital marketing expertise, announces the launch of its Associate of Applied Science/Certificate program in Social Media and Digital Communications Management. The innovative program is designed to equip students with the knowledge and skills essential to thrive in the rapidly evolving digital landscape. Classes in the program begin August 26, 2024.

Businesses across all industries require adept professionals who can navigate the complexities of social media and online marketing channels. The Social Media and Digital Communications Management program at Lamar State College, Port Arthur addresses this need by providing students with comprehensive training in how to leverage social media platforms and strategies, alongside other digital marketing channels, to drive engagement, enhance brand visibility, and ultimately propel a business forward in the digital age.

"Our goal with this new program is to allow students the opportunity to be in the forefront of technology; and, to showcase how they can promote businesses and influence consumer behaviors with their knowledge and skills using social media and digital communications," stated Sheila Guillot, Chair, Business & Industrial Technology at Lamar State College Port Arthur. 

Program curriculum is designed to cover a wide range of topics, including foundational digital marketing principles, social media management, content creation, and the utilization of cutting-edge technologies such as artificial intelligence. Students will have the opportunity to explore the latest trends and best practices across various social media platforms, including Facebook, Instagram, X (formerly Twitter), LinkedIn, Snapchat, and YouTube, and learn how companies can use these platforms to drive growth of their products and services. 

"What truly distinguishes our program is its commitment to staying abreast of the latest industry developments," said Dani Nicholson, Instructor and Program Coordinator for the Social Media and Digital Communications Management program. "Social media and digital marketing are incredibly dynamic fields, where consumer behaviors, advertising options, and campaign management strategies evolve at lightning speed. Our program is designed to integrate these rapid changes into the curriculum, ensuring that students are equipped with the most timely and relevant skills and abilities for their careers as digital marketers. Through immersive, hands-on learning experiences and real-world projects, students gain invaluable practical insights into navigating the ever-shifting landscape of modern digital marketing."

With a strong emphasis on hands-on learning and practical industry knowledge, the Social Media and Digital Communications Management program at Lamar State College, Port Arthur, represents the institution’s latest commitment to supporting the future workforce in Southeast Texas. In line with the college's ongoing commitment to providing valuable skills training to the local community, this program prepares students to make meaningful contributions to the region's economic growth while pursuing fulfilling careers in the field. 

Lamar State College, Port Arthur recommends students apply and enroll as early as possible to secure a place in the program. Prospective students interested in enrolling in the program can contact the department chair, Sheila Guillot, at (409) 984-6381, or by email at guillsr@lamarpa.edu.