Social Media & Digital Communications Management

LSCPA's new Social Media and Digital Communications Management degree will provide students with the knowledge and skills necessary to be employed in the innovative, engaging and fast-growing world of marketing in a digital environment. Students will explore the unique requirements for communicating messages to consumers via social media and other online branding platforms.

A student in this field needs to have integrity, initiative, and persistence. These students will learn to optimize digital assets, such as text, graphics, and multimedia assets. Students will also learn to optimize website exposure by analyzing search engine patterns to direct online placement of keywords or other content.

Program Outcomes

Optimize digital assets such as text, graphics and multimedia
Optimize website exposure by analyzing search engine patterns to direct online placement of keywords or other content
Demonstrate competence in current social media concepts
Demonstrate familiarity with social medai law and ethics
Demonstrate competence with principles of marketing

Digital Imaging
Graphics
Story Telling
Search Engine Optimization

Career Information

Graduates will be equipped to gain employment as social media managers, social media specialists, digital marketing coordinators and content creators.

APPLY

Recommended Program of Study: Associate of Applied Science
Course	Title	SCH
First Semester
RTVB 1302	Computer Applications for Media Production	3
ENGL 1301	Composition I	3
BUSI 1301	Business Principles	3
MRKG 1372	Introduction to Social Media Marketing	3
ARTS 1301	Art Appreciation	3
Second Semester
MATH 1332	Contemporary Mathematics	3
MRKG 1471	Social Media Tools 1: Design and Implementation	4
MRKG 1479	Writing and Editing Business Information	4
MRKG 1472	Graphics for Marketing	4
Third Semester
MRKG 2312	e-Commerce Marketing	3
MRKG 2470	Story Telling in a Digital Environment	4
MRKG 2472	Social Media Tools II - Monitoring and Analysis	4
MRKG 2479	Web-Based Content Management	4
Fourth Semester
MRKG 2473	Social Media Tools III: Capstone	4
SPCH 1321	Business and Professional Communication	3
MRKG 2288	Internship - Marketing/Marketing Management General	2
MRKG 2370	Digital Marketing Law, Ethics and Crisis Management	3
SOCI 1301	Introduction to Sociology	3
Total		60

Recommended Program of Study: Certificate
course	title	sch
First Semester
RTVB 1302	Computer Applications for Media Production	3
ENGL 1301	Composition I	3
BUSI 1301	Business Principles	3
MRKG 1372	Introduction to Social Media Marketing	3
ARTS 1301	Art Appreciation	3
Second Semester
MATH 1332	Contemporary Mathematics	3
MRKG 1471	Social Media Tools 1: Design and Implementation	4
MRKG 1479	Writing and Editing Business Information	4
MRKG 1472	Graphics for Marketing	4
Total		30

What kind of salary can I expect?

According to O*NET OnLine the role of a social media and digital management graduate has a median salary of $26.56 per hour. Other areas of the state have a slightly higher salary range.

How long does it take to complete the Social Media and Digital Management degree?

Students are able to complete an associate degree in two years. The length of time to complete a degree may be reduced if students enroll in more than fall and spring semesters or if they earn advanced placement. A certificate usually takes one year to complete.

Do you offer internships for this degree?

There are internship opportunities for students. Typically, during your final semester on campus, students work as an intern at a local industry. The internship experience can be placed on your resume as work experience. Many internship experiences have led to networking opportunities and full-time employment.

Danielle M. Nicholson
Program Director
Press Building, Office 105C
Phone: (409) 681-4312
Email: nicholsondm@lamarpa.edu

James E. Cammack
Instructor III
Student Center, Office 405
Phone: (409) 984-6386
Email: cammackje@lamarpa.edu

Alpha Beta Gamma International Business Honor Society

This program is pending approval of the Southern Association of Colleges and Schools Commission on Colleges, and the Texas Higher Education Coordinating Board.

LSCPA's Annual Security and Fire Safety Report is provided in compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (20 USC § 1092(f), 34 CFR 668.46).