Social Media & Digital Communications Management

LSCPA's new Social Media and Digital Communications Management degree will provide students with the knowledge and skills necessary to be employed in the innovative, engaging and fast-growing world of marketing in a digital environment. Students will explore the unique requirements for communicating messages to consumers via social media and other online branding platforms.

A student in this field needs to have integrity, initiative, and persistence. These students will learn to optimize digital assets, such as text, graphics, and multimedia assets. Students will also learn to optimize website exposure by analyzing search engine patterns to direct online placement of keywords or other content.

Program Outcomes

Optimize digital assets such as text, graphics and multimedia
Optimize website exposure by analyzing search engine patterns to direct online placement of keywords or other content
Demonstrate competence in current social media concepts
Demonstrate familiarity with social medai law and ethics
Demonstrate competence with principles of marketing

Digital Imaging
Graphics
Story Telling
Search Engine Optimization

Career Information

Graduates will be equipped to gain employment as social media managers, social media specialists, digital marketing coordinators and content creators.

APPLY

Recommended Program of Study: Associate of Applied Science
Course	Title	SCH
First Semester
ARTC 1302	Digital Imaging I	3
COMM 1307	Introduction to Mass Communication	3
ENGL 1301	Composition I	3
MRKT 1311	Principles of Marketing	3
MRKT 1374	Graphics for Business	3
Second Semester
ARTS 2348	Digital Media	3
MRKT 1372	The Digital Landscape	3
MRKT 1471	Social Media Tools I Design and Implementation	4
MRKG 1479	Writing and Editing Business Information	4
Third Semester
MATH 1332	Contemporary Mathematics (Quantitative Reasoning)	3
MRKT 2470	Story Telling in a Digital Environment	4
MRKG 2472	Social Media Tools II - Monitoring and Analysis	4
MRKG 2478	Social Media Reputation and Crisis Management	4
Fourth Semester
SOCI 1301	Introduction to Sociology	3
MRKG 2473	Social Media Tools III - Capstone	4
MRKG 2479	Web-Based Content Management	4
MRKG 2288	Internship - Marketing/Marketing Management General	2
MRKG 2370	Social Media Law and Ethics	3
Total		60

Recommended Program of Study: Certificate
course	title	sch
First Semester
ARTC 1302	Digital Imaging I	3
COMM 1307	Introduction to Mass Communication	3
ENGL 1301	Composition I	3
MRKT 1311	Principles of Marketing	3
MRKT 1374	Graphics for Business	3
Second Semester
ARTS 2348	Digital Media	3
MRKT 1372	The Digital Landscape	3
MRKT 1471	Social Media Tools I Design and Implementation	4
MRKG 1479	Writing and Editing Business Information	4
Total		29

What kind of salary can I expect?

According to O*NET OnLine the role of a social media and digital management graduate has a median salary of $26.56 per hour. Other areas of the state have a slightly higher salary range.

How long does it take to complete the Social Media and Digital Management degree?

Students are able to complete an associate degree in two years. The length of time to complete a degree may be reduced if students enroll in more than fall and spring semesters or if they earn advanced placement. A certificate usually takes one year to complete.

Do you offer internships for this degree?

There are internship opportunities for students. Typically, during your final semester on campus, students work as an intern at a local industry. The internship experience can be placed on your resume as work experience. Many internship experiences have led to networking opportunities and full-time employment.

This program is pending approval of the Southern Association of Colleges and Schools Commission on Colleges, and the Texas Higher Education Coordinating Board.

LSCPA's Annual Security and Fire Safety Report is provided in compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (20 USC § 1092(f), 34 CFR 668.46).